Platform Strategy
Structured the brand, audience, coverage model, school/sport navigation, submission system, and recurring content framework.
SPORTS MEDIA & COMMUNITY PLATFORM
Oakland Game Day Sports
Building an Oakland-centered high school and middle school sports platform designed to make schedules, scores, athletes, schools, and community sports information easier to find and support.
THE WORK
Building structure around the mission.
Building an Oakland-centered high school and middle school sports platform designed to make schedules, scores, athletes, schools, and community sports information easier to find and support.
Current statusJOAT is continuing to help organize the platform, operations, outreach, content system, and digital build as OGDS develops.
StrategyClear direction and priorities
SystemsRepeatable tools and workflows
ExecutionMaterials, outreach, and next actions
JOAT CONTRIBUTIONS
What we helped build.
Website Development
Helped define and build site features for schedules, scores, standings, athlete spotlights, school pages, submissions, predictions, and community interaction.
Content System
Developed recurring coverage plans for game days, weekly schedules, recaps, athlete nominations, school spotlights, stories, and social posting.
Partnership Infrastructure
Built outreach concepts for athletic directors, coaches, school partners, sponsors, and community supporters, including badges, forms, and tracking systems.
Athlete Features
Developed athlete spotlight and Top 25 structures with youth-safety considerations for middle and high school athletes.
Revenue Planning
Mapped sponsorship, merchandise, advertising, and future platform monetization opportunities while keeping community coverage central.